Twenty-seven new beach safety signs have been installed along the beach frontage from Starr Gate to Jubilee House, reminding people of the safety risks when visiting the beach.

The Royal National Lifeboat Institution (RNLI) recognises the importance of effective, consistent signs and safety flags on UK beaches. This is becoming increasingly relevant in the current climate where the demands on UK beach operators are increasing every year with growing recreational activities and visitor numbers, making the need for effective beach management an even greater priority. Beach operators have a duty of care to see that visitors to their beaches are reasonably safe, which entails providing adequate safety measures.

Councillor Michael Sayward, Chairman of the Tourism & Leisure Committee: “I’m pleased to see the installation of the new beach safety signs. We want people to enjoy the coast but urge everyone to respect the water, think about their own safety, and know what to do in an emergency.”

The purpose of the signs is to not only improve beach safety, enabling the public with the means to make clear decisions on beach safety, but to reduce dog fouling and nuisance, barbeques and litter, and to improve knowledge and access to local amenities and services.


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