Fylde hospitality and tourism businesses will come together to discuss how best to move forward following the Covid-19 pandemic.


The hugely important sector was left devastated by lock downs and restrictions put in place in the wake of the global Coronavirus outbreak.


But as part of Fylde Borough Council’s drive to support local business – and backed by the Government’s Welcome Back Fund – a new Hospitality and Tourism Sector Seminar is being held at Ribby Hall Village on Tuesday March 15.


The interactive event, between 10.30am and 3.30pm, is free to attend and open to all Fylde Borough businesses operating in the sector.


Hosted by John Barlow, of Hub62 training consultancy, delegates will be given an insight into the future of hospitality excellence, how they can help drive change and tips on how businesses can stay at forefront of the UK’s customer and visitor experience.


Areas covered include:

  • Hospitality 2022 – the future of the Hospitality and Tourism sector
  • Pandemic impact on the customer experience
  • Re-mapping the customer journey
  • Customer profiling and exceeding expectations
  • Tourism and Hospitality sector insights including the workforce crisis
  • Creating your future vision of excellence


John Barlow said: “Local businesses will get up-to-date practical strategies from the seminar that super-charge their delivery of the customer experience along with sector updates about future best-practice and an insight into ever changing customer expectations.


“Attendees will be supported to action plan key top tips for their teams that will boost repeat business and recommendations going forwards.”

In addition, Fylde Council have launched a pre-seminar Hospitality and Tourism webinar hosted by John Barlow which is available on the Council’s YouTube channel www.youtube.com/user/fyldecouncil


Fylde Borough Council successfully bid for £243,500 of funding through the Welcome Back Fund which is providing councils across England a share of £56 million from the European Regional Development Fund (ERDF) to support the safe return to high streets and help build back better from the pandemic.


This funding, which builds on the £50 million Reopening High Street Safely Fund (RHSSF), aims to help local authorities create and promote a safe and welcoming environment for local trade and tourism.


Fylde Borough Council is using the money to support improvements to town centres, and financially supporting local business groups who are creating a range of events and activities that promote the visitor economy and encourage people to return to our town centres and high streets.


Cllr Karen Buckley, Leader of Fylde Borough Council, said: “The hospitality and tourism sector suffered more than most during the pandemic. It is a fundamental part of the Welcome Back Fund that help and support is given to this sector, which is the reason behind arranging this first seminar.


“The event will give these businesses the opportunity to come together and share their experiences, the challenges of bringing customers back safely to hospitality, to look at developing best practice as well as tapping into a wealth of knowledge on how the sector can bounce back.


“In addition, the Council has partnered with some amazing supportive organisations who have a plethora of incentives for re-skilling and encouraging individuals of all ages and skill levels to enter this sector, a sector I trained within and during harder times returned to. The enjoyment being of service to others, testing at times it may be, is very rewarding and the opportunities to lead to better and bigger things are vast.”


Places at the seminar, which will be held in the Rowan Suite at Ribby Hall, are limited to two delegates per business.


To book email invest@fylde.gov.uk and please state your name, business name, post code and telephone number.